The sprawling race campus built around Hard Rock Stadium for the event includes a beach, dry-dock marina and several VIP viewing areas. The Miami Grand Prix will mark a whole new level of spending for an American sporting event – fueled by the growing popularity of Formula 1 and the post-pandemic wealth boom in South Florida.ĪLSO READ Musk sells $4 billion worth of Tesla shares
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It’s going to be a very hedonistic experience.”įormula 1 has always been a sport for the wealthy, whether from their mega-yachts in Monaco or from the SkyPark at Marina Bay Sands in Singapore. “It’s going to be the biggest week in Miami history,” said Jeff Zalaznick, managing partner of Major Food Group, which sold its dinner in Miami Beach for $3,000 a person. Chefs offer dinner specials for $3,000 a plate and nightclubs bring in top DJs with tables going up to $100,000 a night. Miami’s top hotels charge over $100,000 a night for their best suites.
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This is the inaugural racing league event in Miami and takes place over three days starting Friday.Ĭrowds and spending are expected to exceed Miami’s 2020 Super Bowl and its annual Art Basel festival, local officials say. More than 300,000 racing fans, tourists, executives and revelers are expected to flock to Miami for the event, sponsored by.
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Tickets for this weekend’s Formula 1 Grand Prix in Miami are selling for thousands of dollars apiece as growing interest from the US and the global wealthy drive up prices for a weekend of excess high speed.